Last Updated: January 25, 2019

This Privacy Policy describes how Sandviks collects, uses and shares customer information. It also provides guidance on how you can manage the personal information that you provide to us. Please also read our full Privacy Policy below.


Personal Information Collected

When you register with us to access our online community or make a purchase, you voluntarily share certain personal information with us such as your name, e-mail address, address, telephone number, and/or credit/debit card information. You may also share personal information when you connect to our sites through social media networks. We may collect additional information from you (e.g., unique device identifier, device’s operating system, or mobile carrier) if you access our sites through a mobile device. More Info

Tracking Technologies (Cookies, etc.)

We use tracking technologies such as cookies and similar technologies to measure usage during your visits to our services to provide information that will be of most interest to you. More Info

Targeted Advertising

Third party ad networks may also use information gathered from your use of the services to serve targeted, interest-based advertisements to you. More Info

Sharing of Personal Information

We may share information gathered from your use of the services with our marketing partners, service providers, mobile carriers, social networks, legal and law enforcement, others if there is a change of control, and as otherwise set forth in this Privacy Policy. More Info

Your Information Access

You can change your personal information by logging on to your account or contacting us. We may retain the information collected for the purposes outlined in this Privacy Policy. More Info

Your Information Choices/Opt-Out

You can control whether you want to receive promotional communications from us. More Info


Any disputes under this Privacy Policy will be resolved in accordance with binding arbitration as outlined in the Terms of Use. More Info

Your California Privacy Rights.

More Info

Transferring your Information

If you are visiting our Websites or accessing our Services from outside the United States, you should be aware that your personal information is processed in the United States and therefore your personal information may be transferred outside of your country of residence. More Info

Updates to this Privacy Policy

Changes to this Privacy Policy will be posted with a new “Last Updated” date. More Info

Contacting Us

Questions about our Privacy Policy or the use of your information may be sent to or as otherwise set forth in the Privacy Policy. More Info

Last Updated: January 25, 2019



Sandviks Inc. (“Sandviks, “we”, ‘us” and “ours”) has developed this privacy policy (“Privacy Policy”) which details important information regarding the use and disclosure of user information collected on its owned or controlled websites, including,,, and, or others that link to this Privacy Policy (collectively, “Websites”) and our mobile Applications Early Moments and Hooked On Phonics Learn to Read (“Apps”). All services, provided by us through or in connection with the Websites or Apps, or through other interactions with us, is collectively referred to as our "Services.”

Sandviks provides this Privacy Policy to help you make an informed decision about whether to use to use the Services and the choices we offer for you to manage the information we collect. Each time that you access or use the Services, you are agreeing to this Privacy Policy. If you do not agree to this Privacy Policy or Terms of Use (“Terms”), which are incorporated into this Privacy Policy by reference and govern your use of our Services, please discontinue accessing or using the Services


Information Collected Directly From You. If you create an account to access our Services, contact us, or purchase any of our products or Services, you are choosing to give us your personal information, including but not limited to your name, address, email address, phone number, mobile telephone number, or physical contact information about yourself. You may also provide payment information such as credit or debit card information and billing address to purchase our products and services.

Information Imported from Social Networks. We may collect information from you when you interact with our Services through third party social networking services (e.g., Facebook, Twitter, Instagram, Google +) (each and collectively, a “Social Network”). You may also have the option to consent to connecting your activity on our Services with your Social Network information and activity. If you permit a connection, we and that Social Network may be able to identify you and associate information received pursuant to the connection with information we already have about you. Please review the Social Network’s privacy policy and choices for sharing information of any Social Network connected to our Services.

Surveys and Promotions. From time-to-time we may request information from you and other users via surveys, or contests, sweepstakes or other promotions. Participation is completely voluntary. Information collected may be used as set forth in this Privacy Policy and as set forth in the applicable terms or official rules, such as to notify the winners and award prizes, and file winners’ information as required by law. Survey information will be used for the purposes of the survey.

Mobile Devices. We may collect additional information from you if you access our Services through a mobile device; for example, your unique device identifier, device’s operating system,mobile carrier, and regional location. We may also collect your location information from your IP address or zip code. The degree to which your location can be identified depends on the device you are using, e.g. laptop, smartphone, tablet or other access device (each a “Device”) and how you are connected to the internet (e.g. via cable broadband connection, WiFi, etc.).


Tracking Technologies. In addition to any information that you choose to submit to us, we and our business partners may use a variety of tracking technologies (“Tracking Technologies”), that automatically (or passively) collect certain information from your device whenever you visit or interact with the Services or third-party sites. This information may include your device identifier, the type and version of Internet browser software you use, and your operating system. We may also collect password information from you when you log in, as well as computer and connection information. During some visits, we may use these tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information. Certain features of our Services are only available through the use of Tracking Technologies. You may encounter tracking technologies/cookies from our third-party service providers that we have allowed on our Services and who assist us with various aspects of our operations and Services.

For more information on the Tracking Technologies that we use and how to manage your preferences please see our Cookie Notice


Interest Based Advertising. We may use Tracking Technologies to collect information about your visits over time and across the Services and other third party web sites, as well as information received from other sources, in order to serve more targeted advertising to you. These third parties may also use information gathered from your use of the Services to serve targeted, interest based advertisements to you on third party websites and applications.

For more information on targeted advertising and how to manage your preferences please refer to our Cookie Notice


We may use the personal information that we collect, create or derive through the Services for a range of reasons, including:

  • To provide the products and services you request, process transaction and send you related information, including confirmations and receipts.
  • To provide support and improve the Services and to manage system administration and security.
  • To respond to your comments, inquiries and requests and provide customer service.
  • To link or combine information that we collect directly with information from third-party sources or multiple devices to help understand your needs, provide you with personalized content and provide you with better service.
  • To personalize and improve your experience and deliver content or features that match your profile and interests, including to show you targeted advertising as described in Section 4 (“Targeted Advertising). Please also review Section 8 for further information about Your Choices/How to Opt Out.
  • To send you promotional communications (in accordance with your marketing preferences). Please also review Section 8 for further information about Your Choices/How to Opt Out.
  • To perform statistical, and marketing analyses of user behavior.
  • To manage your accounts, and send you technical privacy policy and service updates, security alerts and other administrative messages.
  • To send you push notifications. Please also review Section 8 for further information about Your Choices/How to Opt Out.
  • To process and deliver surveys, sweepstakes, and other promotions and filing as required by law.
  • To comply with or enforce legal requirements, agreements and policies.
  • To carry out any other purpose for which the information was collected.
  • To perform other activities that are in our legitimate business interests and consistent with this Privacy Policy.

We may share and disclose your personal information with the following types of third parties for the purposes described in this Privacy Policy:

Service Providers. We may disclose information to our third-party service providers in order to monitor the activity of the Services, conduct surveys, administer contests or sweepstakes, send marketing communications, and provide other Services to you, such as customer service.

Process Payments. Information may be disclosed to process credit/debit card transactions, which are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process your order. In addition, we may disclose information to third parties to verify the authenticity of any financial transaction involving our company or its affiliates or to update your billing information.

Mobile Data. When you access the Services on a mobile Device, we may use the information collected for any purpose set forth in this Privacy Policy. For example, we may use the information internally or in conjunction with our third parties to provide you with location-based Services, such as advertising, search results, and other personalized content that may be relevant to you.

Analyze Aggregate Information. We use aggregate information about our users to analyze our Services and user behavior and prepare reports which we may share with third parties.

Sharing Information with Marketing Partners. We selectively share our postal mailing address list and email list with third party partners so that they may provide you with information about product or service offerings which may be of interest to you. You may opt-out of having such information shared for this purpose. See Section 8 for how to opt out of our sharing of your information for these purposes.

Legal Matters; Safety. We may, without your consent, access and disclose your information, any communications sent or received by you, and any other information that we may have about you or your account as may be permitted or required by law (including, but not limited to court order or subpoena), to prevent or investigate suspected fraud, violations of our Terms, or activity that appears to us to be illegal or may expose us to legal liability, or to any competent law enforcement body, regulatory or government agency or any third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person. Additionally, we may disclose your information in situations that we believe may involve potential threats to the physical safety of any person or property.

Sale or Transfer of Business or Assets. If Sandviks, or any of its affiliated companies or businesses, is sold or disposed of as a going concern, whether by merger, sale of assets or otherwise, or in the event of an insolvency, bankruptcy or receivership, information of our users may be one of the assets sold or merged in connection with that transaction. Information about our users may also be disclosed in connection with a commercial transaction where we are or any one of our businesses is seeking financing, investment, and support or funding,

Transactional Communications. We may use your information to send you notices from time to time relating to your account or your purchases. These may include order confirmations, invoices or customer service notifications. We may also send you Service-related announcements when it is necessary to do so; for instance, if our Service is temporarily suspended for maintenance, or the delivery of a product is delayed or there are policy changes.


We believe it is important for you to be able to access and manage your account and the information you have provided to us and make choices about how it is used. To inquire about or update your information, or change your preferences, you may contact us as set out below in Section 10. If you have a registered account, you may change your preferences by logging in to your profile and making updates.


Promotional Emails. Any recipient of promotional emails may opt out of receiving them at any time. To opt out of receiving promotional emails follow the unsubscribe instructions located near the bottom of each promotional email. If for any reason the footer has been cut off by a third-party email service (e.g., gmail) or you wish to submit an unsubscribe request directly to us please send an email to with “Unsubscribe from Email” in the subject line. Please be sure to provide us with the email address you wish to opt-out. You may also opt out of receiving promotional emails by going to your online account and changing your preferences.

Transactional Emails. Please note that even if you opt out of receiving promotional emails from us, you may still receive transactional receipts and other administrative emails.

Postal Direct Mail Marketing. If you want to opt out of receiving marketing communications via postal mail from us email us at

Push Notifications. If you use our Apps we may ask if you want to receive push notifications so that we can send you updates, communications, and other messages about the Services. To opt out of getting these push notifications or other messages, you must turn off the push notification function within your device settings.

Turning Off Tracking Technologies. You can choose to have your computer warn you each time a persistent or session cookie is being sent, or you can choose to turn off such cookies through your browser settings. Each browser is a little different, so look at your browser’s Help menu to learn the correct way to modify your cookies. It is important to remember that many of our Services may not function properly if your cookies are disabled.

Browser “Do Not Track” Signals. Some third-party browsers provide “do not track” machine readable signals for websites, which are automatically applied by default and therefore do not necessarily reflect our visitors’ choices. As a result, we do not respond to these signals.

Interest Based Ads. Please refer to our Cookies Notice for opt out information.

Transactional Messages. You may not opt-out of transactional or administrative e-mails, for example e-mails about your account, subscriptions, transactions or policy changes.

Timing and Third Parties. We will endeavor to comply with your request for changes as soon as reasonably possible. Unless required by law, we are not responsible for informing third parties with whom we have already shared your information of any changes requested pursuant to this section, or for removing information from or causing information to be removed from the databases or records of such entities.


Links to Other Websites. Our Services may utilize hyperlinks to access third party sites, which are not controlled by us and, therefore, are not subject to this Privacy Policy. We recommend that you check the privacy policies of those third-party sites to determine how the proprietors of those sites will utilize your information.

Security. We implement appropriate technical and organizational security measures to protect against the accidental or unlawful access, loss, misuse, deletion or alteration of personal information under our control. We use measures such as “Secure Socket Layers” or SSL to protect your personal information when collecting and transmitting your billing information to our payment processor. However, despite our efforts, no system can completely guaranty that there will never be unauthorized access to your personal information.

Storage and Retention. Information that you provide to us in the course of requesting a product or service through the Services may be gathered and stored in one or more of our corporate databases. Your personal information is stored for the length of time you have an account and for legitimate business purposes as disclosed in this Privacy Policy. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Use, or take other actions permitted by law. If your account is terminated or suspended, we may also maintain some information to prevent re-registration.

A Note to International Users. The Services are hosted in the United States. If you are using the Services from outside the United States, your personal information may be transferred to the United States for processing and maintenance in accordance with this Privacy Policy and our Terms. Please note that privacy laws in the United States may differ from the laws in the country where you are located and may not provide you the same rights or protections for your personal information. However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy.

NOTICE TO RESIDENTS OF CALIFORNIA: Your Californian Privacy Rights: A Notice to California Users (California Civil Code Section 1798.83). Under the California “Shine The Light” law, California residents may opt-out of Sandviks disclosure of personal information to third parties for their direct marketing purposes. Any California resident may choose to opt-out of the sharing of such personal information with third parties for marketing purposes at any time by directing such request to

Children’s Privacy. The Services are directed to an adult audience. We do not knowingly collect personal information from individuals under 18 years of age and, if we obtain actual knowledge that a user is under 18 years of age, we will take steps to remove that user’s personal information from our systems.

Changes to our Privacy Policy. We may change this Privacy Policy from time to time to reflect changes in law or in our privacy practices. We will notify you about material changes by placing a notice on the Services or by providing a new Last Updated date on the Privacy Policy. We recommend that you check the Services frequently for updates.

Disputes. If you choose to visit the Services, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms including arbitration, limitations on damages, resolution of disputes, and application of the laws of the United States and the state of New York.


If you have any questions, comments or concerns about this Privacy Policy or our privacy practices email us at, call customer service at 1-866-984-0188 or write to us at Sandviks, Inc., 83 Wooster Heights Road, Danbury, CT 06810.
When contacting us, please include your full name, address, phone number, and email address, and indicate the specific nature of your request.